Richland is so much more than a brand... it is the name of the Estate where Richland Rum is produced, it is the name of the town in Georgia where Richland Rum is born, and it is the name of a people's history which has called this town home for many years. To achieve anything of lasting value, a commitment to quality must be held. The Richland process is dedicated to a standard that disregards the ideas of efficiency, or quantity. Cutting corners is best suited for those who wish to hurry along... Richland Rum does not hurry. Richland Rum is given its required time to mature, and the length of time needed is up to the rum. THere is no formula or number system which could decide the fate of such creative spirit.